Creating a website can be a very brilliant idea for most in expanding or advertising their brand but the strategy in managing it most time can be unprogressive.
Most people at the end of the day abandon their website because of one challenge of the other.
But before we give a detailed reason while you should give your website a redesign, let’s look at the few things to consider while creating a website for that business.
- The funniest way to start is by pretending to be a detective not a competitor. Inspire yourself by searching on other website you admire.
- Define your purpose of the site, your objective and your target audience and be sensitive to the goal of your audience.
- Make sure to make your website interactive and user’s friendly. Consider a responsive website, that’s one of the most amazing factor.
- Be flexible; a good website must always change its content basically according to the users feedback or comment.
I think these few factor is a good head start to consider while launching a website. Now lets slide down to the issue of most people who already have a website but lacks much visitors or hasn’t attained the level they crave for. Sit up, lets go!…. first of all how to know if your website needs a redesign.
Try answering these questions when deciding whether or not to redesign a website:
- Does the design look outdated?
- Are my sales decreasing?
- Have I received complaints about user experience or design-related issues?
- Is there less traffic in the site?
If you answered yes to any of those questions, a website redesign is necessary.
Research and competitive analysis
Carefully evaluate your top 10 competitors. What do their websites look like? What strategies are they using that you could co-opt? What do you think they’re doing wrong?
Use competitive analysis to make your website better than the competition’s. Redesign your website so it loads faster, offers more intuitive navigation, and present better offers.
Building the wireframe and mockups
Wireframes and markups allow you to visualize your site before it goes live. When you use a wireframe, you can place each element precisely on the page.
Grid-style websites have become the norm. The human eye appreciates uniformity and balance. Your web designer can create wireframes and mockups for you to evaluate.
Starting the new design
Take your website redesign one element at a time. Figure out what elements will extend across all pages — excluding, perhaps, your landing pages — and which are specific to individual pages.
Don’t neglect your blog pages. Responsiveness , image sizing, and other visual elements deserve careful consideration.
7 Steps to Launch Your Website Redesign
- Analyze the “old” website
Start by looking critically at your current design — the “old” website. What’s working? What’s not?
More than likely, you’ve already identified specific problems. Maybe you’re experiencing frequent abandoned shopping carts on your e-commerce site, for instance. In that case, you might need to revamp and redesign the checkout process to encourage follow through.
Using visual reports like a scroll map to analyze the behaviour of your website visitors can also help you identify potential problem areas. For instance, you might have calls to action placed too close together or limited activity on important areas of your website, such as email signup forms.
Recordings can provide even more in-depth information about website visitors’ activities on specific pages. You can see where they scroll, click, and otherwise interact with your site.
2. Identify your priorities
A website redesign shouldn’t just change the overall look of your website. It should enhance the ways in which it functions, especially when it comes to sales and conversions.
Knowing your goals up front allows you to focus on achieving specific results with your redesign. For instance, if you want to encourage email conversions.
3. Define and update the website’s target audience
Target audiences evolve over time. As you add new products or services to your website or expand into new markets, you must update your messaging to the people who are most able and willing to buy from you.
Finally, a fresh design can have a great impact in how your audience interact with your business page. Mobile-friendliness is crucial in this day. People are constantly conducting searches for businesses on their smartphones, tablet and desktop computers.
If you want them to come on your site and remain on it, you must invest in responsive design. When your audience accesses your site, you want them to easily move about your pages.
You don’t want them to struggle to find the necessary information they need. If you have poor navigation, you will make it difficult for your audience to find the right information on your site.
It’s crucial that your audience can find the right information on your pages. If it’s too challenging to find what they need, your audience will leave your page and choose a competitors’ page instead. You don’t want to lose leads to the competition due to poor navigation.
To keep up with the changing times, you have to update your brand. You don’t want your brand to stay stuck in the past. A brand design from 1999 won’t resonate with your audience in 2019. You must redesign your website if you want to stay current with your audience.