As a content marketer, an affiliate marketer, and ad campaign manager, understanding the meaning and list of Tier 1, 2, and 3 Countries in the Digital Marketing space is a piece of vital information you shouldn’t joke about, as it guides you take the right actions for optimal results.
For example, this page can be useful to you as a content writer, knowing fully well the countries the content suits, especially if you’ll be running an ad campaign.
The same for the affiliate marketers (also known as promoters ) and the vendors. This helps in providing relevant information or content to the right people.
When it comes to running an ad campaign, setting your bids will differ for these Tier 1, Tier 2, and Tier 3 Countries because of the various factors that have been explained later on this page. This is why you should understand the meaning of tier countries, and those countries in tiers 1, 2 and 3.
What is the meaning of Country Tiers?
Just like all fingers not being equal, the same way the countries are. Some countries are far developed, advanced, and familiar with systems that even seem not discovered yet in some other developing countries. In this regard, country tiers are rated and categorized based on the countries’ economy and their relevance in the digital marketing world.
Marketers tend to focus energy on countries with a good economy because it is believed to convert and pay out more than the lower countries.
These countries are categorized into groups; Tier 1, Tier 2, and Tier 3.
Below we have listed the countries to find for each tier and the various ways they are more relevant than the others.
Full List of Tier 1 Countries
- New Zealand
- United Kingdom
- United States of America
About the Tier 1 Countries
In the market space, the tier 1 countries are regarded as the big fish in the ocean because it is highly competitive, and difficult to get them on board. yet they pay off far more than the other countries’ tiers.
Running an ad campaign to target the tier 1 audience will require you to spend high due to the high level of competition. Although it is easy to manage the audience coming from these tiers since there are lots of offers to target and it is something that they are familiar with, unlike other tiers.
Because these are advanced countries with a stable economy, you have to ensure promoting high-quality content or products to enable you to get them and continue maintaining them too.
Full List of Tier 2 Countries
- Bosnia and Herzegovina
- Costa Rica
- Czech Republic
- Dominican Republic
- Hong Kong
- Puerto Rico
- Republic of Korea (South)
- Russian Federation
- Saudi Arabia
- South Africa
- United Arab Emirates
About Tier 2 Countries
Audiences in the tier 2 countries on the other hand payoff lesser than those in tier-1. But they are easier to convert, significantly payout higher than the tier-3. But the tier-1 remains the KING. Your spending to get an audience from this tier is relatively lower than that of the tier-1.
But you should also take note that the traffic outcome has always been lower in returns because in most cases the conversions rate fluctuates.
And you can see that there are multi-language countries which may be a challenge to translate to those countries, and if you must do so, then you have no other choice but to hire translators and spend more money you should have used for other stuff.
Full List of Tier 3 Countries
- Burkina Faso
- Cape Verde
- El Salvador
- Sri Lanka
- Trinidad and Tobago
About the Tier-3 Countries
The tier-3 perhaps is the most affordable target, with low competition. And that increases your chances of getting an audience faster.
Although the payout is extremely low. And you need to understand how they respond to products and services to enable you to provide the right content. If not your services may be irrelevant if no proper market survey is not carried out before engaging people in these regions.
The different country tiers have is profound effect once the right product is selected for it. Well, your profit will also depend on the tier that’s being targeted, you may have language skills, knowledge about the local culture, and other advantages that allow you to create better campaigns.
The country tier 1, 2 and 3 remains relevant in the digital marking space. As I’ve already mentioned, knowing what products and services are appropriate for a particular tier or country let you win and profit irrespective of the ties.